Description
This book is a non-fiction work by Jim Collins and Jerry I. Porras that examines what distinguishes truly exceptional companies from their competitors. The authors conducted a six-year research project, comparing eighteen visionary companies with their less successful rivals. The book reveals a set of enduring characteristics and successful habits that visionary companies share, regardless of their industry.
The book’s purpose is to challenge conventional wisdom about corporate success by highlighting key concepts such as “Clock Building, Not Time Telling,” and the importance of a core ideology. It is a guide for business leaders and entrepreneurs, providing a framework for creating companies that will thrive for decades.
