Description
This book is a non-fiction work by Ian Ayres that explores how people can use financial contracts to motivate themselves to achieve their goals. It introduces the concept of a “commitment contract,” which is a binding agreement that holds you accountable for your own actions. The book provides examples and strategies for setting up these contracts to help with things like losing weight, saving money, or quitting smoking.
The book’s title, “Carrots and Sticks,” refers to the dual nature of these commitment contracts. The “carrot” is the reward for achieving a goal, and the “stick” is the financial penalty for failing to do so. The book argues that these incentives can be a powerful tool for self-improvement. Here is the book cover for Carrots and Sticks: Unlock the Power of Incentives to Get Things Done.