Description
This book is a step-by-step guide to business-to-business marketing, co-authored by Mark Eardley and Charlie Stewart. The book’s purpose is to provide a practical guide for creating sales, protecting profit margins, and building market share within a business-to-business environment.
The guide is an educational resource for professionals and students alike who want to understand the principles of marketing products and services to other businesses. The “step-by-step” approach indicates it provides a structured, actionable plan for success.
